VISUAL MARKETING
IMAGES THAT SELL
Producing the right images for ads that sell can be a challenge!
90% of the information transmitted to the brain is visual , and images are processed 60,000 times faster in the brain than texts. .
Visual content is essential for establishing your brand and product in your customer's mind. We remember 80% of what we see and only 20% of what we read.
60% of consumers are more likely to consider or contact a business when an image is shown in search results.
In this ocean of information on the internet, how can I make my store stand out and really catch the attention of online consumers?
Investing in an image differentiation strategy is an excellent way!
The right image
It helps to make up for the lack of some senses that can only be perceived in the physical world — such as smell, touch and taste.
They convey the atmosphere and impact the perception of value and exclusivity of an establishment, dish, product or service.
But it’s not enough to have an incredible image!
You need to make this image reach the right audience combined with a message capable of enchanting and persuading them , making them move towards purchasing.
You need a
IMAGE PLAN THAT SELLS
And this plan, to be successful, needs to include:
PHOTOGRAPHY
PROFESSIONAL
+
CONTENT PLANNING
+
STRATEGY
PAID TRAFFIC
Professional gastronomic photography section
Plan with professional photos and high quality Reels (Video for Instagram) taken by photographer specializing in gastronomic photography Marcos Kohler .
Professional editing: All photos will be edited to social media format (1080×1350px) with your logo and the “@” of your Instagram.
Paid Traffic Management (Metas Ads)
Paid traffic management plan (sponsored ads) on social networks (Instagram and Facebook).
Planning and definition of persona and target audience for your business carried out by a specialist.
Creation of segmented campaigns according to your business needs to enhance your company's engagement, reach and sales results on social media.
Meeting with a specialist for greater clarity and alignment of expectations.
Complete monthly results report.
Strategic content planning
Strategic content planning for Instagram and Facebook, using all photos from the session, along with copywriting (strategic writing of all captions) in order to attract, delight, engage and convert the target audience, thus obtaining the best return on investment. investment made in photographic production.
Choose your plan option:
Boleto or Credit Card.
Boleto or Credit Card.
Plan conditions:
Exclusive plan for new customers in the gastronomic area.
Customers with CNPJ.
Plan with a minimum duration of 3 months.
Graphic arts are not included in this plan, advertisements will be served using photographs and videos (Reels) produced in the client's session or publication already posted on the platforms.
Who is Marcos Kohler?
Let's start in 1990, which was when I was born...
Okay, we've already started!!!
Now we can skip ahead about 20 years to when I bought my first camera, after all before that there is nothing very relevant in this story.
What can I say? Passion at first sight... The camera and I were born for each other and there's nothing that tells me otherwise.
It took 9 years of professional photography and a lot of study, until I decided to enroll in the Higher Photography Course.
The path was long and with a lot of experience: Portrait... Fashion... Social Events... until !!!BOOOMMM!!! GASTRONOMY!!
For those who know me, you know that I don't disdain good food and then it was just a matter of combining passion..... passion, food and camera mixed together in a three-way relationship with me, which turned into marriage.
So I started photographing for UBER EATS, 99 FOOD, IFOOD and I haven't stopped since.
Since then, there have been several courses, including outside Brazil, 2 postgraduate degrees, one of them in Food Design, and a lot of cool experience with big clients. Many of these became friends and partners, recognizing the value of this work and seeing their businesses grow with my photos.
This is what I do out of passion. That's Kohler!!!
