Holy Palate
Originating from Latin, PALATUS, means “sky of the mouth”. Composed with the word Santo, the concept of the name brings together two universes: pleasure and holiness, as a representation of the idea that eating can be both pleasurable and healthy, human and divine!
Divinely tasty, humanly irresistible.
To develop the brand's characteristics and tone of voice, we looked in archetype theory for the mixed characteristics of the CAREER HERO, reinforcing his idealistic, dreamy and creative personality, but at the same time reliable, leader and caregiver.
The color palette was obtained by rasterizing a composition of nuts and seeds, thus obtaining the palette of earthy tones. In addition to the illustrations, the brand's graphic elements value the quality that comes from the earth, without artificial additives and in a philosophy opposite to that of ultra-processed foods.
