Multichannel communication strategies.
Get closer to your target audience and achieve the results your company needs with multichannel strategies .
Intelligence and strategy in Content Marketing
We study your market, understand the objectives and DNA of the business and present the ideal strategy to achieve your goals with strategic content marketing.
Why invest in Content Marketing?
In the digital world, if your brand doesn't produce content, it doesn't have a voice, it doesn't communicate and worse: it doesn't relate to its target audience.
Content allows you to attract, delight, build loyalty and strongly influence the customer's purchasing decision (conversion).
But don't be fooled. Good content is strategically planned and distributed. That’s why we call it Content Marketing; It cannot be just entertainment, nor just information, it needs to be constructed and displayed strategically so that it generates real and measurable results.
Through content marketing strategy, more potential customers will reach your website or page and they will judge the quality of your brand (and products) by the effort and consistency you put into your content.
To execute your company's content marketing with quality, our methodology is based on 4 pillars supported by our multidisciplinary team:
Positioning and relationship strategy;
Planning
Copywriting
Content production
Good content marketing is capable of:
1. Improve the ranking of your website or online store on Google.
2. Increase the reach and attractiveness of your business.
3. Reduce your marketing costs (not only because it is up to 68% cheaper than traditional marketing, but also because it makes your ads more efficient).
4. Optimize, reuse and multiply your production efforts in multichannel strategies.
5. Allows you to educate the market about your solution, service or product.
6. Increase your brand authority.
7. Increase your ability to capture leads and convert leads into sales.
Positioning and Relationship Strategy
Brand positioning is the central element of the success, sustainability and permanence of a business in any area.
It includes being clear about:
- the level of sales and market share that your company expects to occupy;
- the factors of differentiation and competitiveness vis-à-vis the competition;
- the perception that the consumer has regarding the value, differential and leadership of your brand.
However, it is through the relationship that the brand listens to the customer and remains alive, interesting and relevant to its audience.
Planning
Having good planning is crucial to making your content production efforts generate results.
This planning must be dynamic enough to adapt to market response, but consistent enough to maintain and achieve medium and long-term goals.
Copywriting
As the saying goes: communicating is not just knowing what you say, but how you say it! In digital marketing, this “how” can be the difference between the success and failure of a campaign or action.
A good copywriting strategy is equipped with a writing method, neuromarketing knowledge and persuasion triggers in order to: inspire the reader; make him create a relationship of trust with your brand and motivate him to act (interact, share , save, buy).
Content production
Content production is based on the creation of different materials (posts, texts, ebooks, videos or podcasts) with the aim of maintaining your brand's presence and providing relevant information to continue attracting and retaining your audience.
To achieve this, it is essential to have in-depth knowledge of the best practices and tools, as well as having a multidisciplinary team, in order to enhance the quality and efficiency of what will be produced.
Now is that time when you stop and think: “How am I going to produce as much content as I need?”
- Hire someone to produce content internally;
- Have a company that will take care of all the content your strategy requires;
- Or a mix of the two previous options, which, in our view, is ideal.
After all, you are the expert on your business and your client and we are the experts on making this happen.
We provide all support for content production, both internal and external.
