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Branding
Many don't know, but Branding is one of the most crucial elements for the success of any company.
They are the sum of efforts and strategies responsible for managing the brand's differentiating assets in order to build its personality, reputation, positioning and relationships consistently, providing the best experience to the public.
Naming
We create unique and memorable names for brands and products.
Naming is one of the most important branding processes. This is when you create verbal identity, the semantic property that individualizes your brand.
Creating naming has nothing to do with personal tastes or criteria, there is work, a strategic dive and the use of different techniques for this. After all, the strength of a name can directly impact the consumer's purchasing decision.
Brand
We create strong brands.
We have the right knowledge, experience and methodologies to make your brand strong: distinct, original, memorable and suitable for the business and applications.
The brand is much more than the logo, it carries the company's DNA . It is the set of characteristics (meanings, values, personality, colors, visual and verbal elements) that differentiate a company and have a strong impact on establishing the brand in the public's mind and in decision making. Therefore, the conceptualization and design of the brand must be done in a professional, methodological and strategic way.
Trademark Registration
Transform your brand into your company’s greatest asset!
The company's assets correspond to the goods and rights it owns, which can be converted into money and traded. This means that every brand has a monetary value, which can be measured; and also an intangible value, which has to do with its ability to provoke emotions and different feelings in consumers, and this also has value! But for it to have this value for your company, the brand needs to be yours, it needs to be registered.
Design alone does not guarantee brand ownership. It needs to be registered with the INPI.
We help you from end to end in this process.
Visual identity
A company without a visual identity puts its existence at risk.
We all have sets of characteristics that make us unique and recognized by others. They range from physical appearance to personality traits. And with brands and companies it's no different .
If the brand does not have a visual identity that communicates well with its audience, it may give the impression of being a confused company, lacking personality and credibility.
We don't just make a logo, we guarantee the fidelity and permanence of your brand's identity, through the development of the complete Visual Identity Project and Manual.
Branding
Finally, branding.
Once the company has the naming, brand design, brand registration and visual identity, it's time to use all these assets strategically and keep them alive in the consumer's mind and mouth.
We work on the design and management of your branding.
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